Though it is keeping MapMyRun and MapMyRide, two apps that plan jogging and biking routines, respectively, the changes leaves Under Armour bereft of a central platform in the online marketplace. It bought that app the same time as MyFitnessPal for $85 million. The Baltimore-based apparel company also announced it is phasing out Endomondo, another app used to track fitness progress by the end of 2020. Under Armour is selling MyFitnessPal, a calorie-calculating app with 200 million users, for $345 million, five years after acquiring the app for $475 million. Kleiner Perkins has released a video of partner John Doerr, a lead investor in MyFitnessPal who sits on the board, interviewing the Lee brothers about the origins of their company.Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end 2020. Under Armour said it expected to close the MyFitnessPal acquisition in the first quarter of 2015. When asked about how MyFitnessPal's business model might change, Lee hinted at a premium version of the app where users paid for additional features that would increase their likelihood of weight loss success, or premium versions that could be prescribed to patients. Lee and his brother Albert are listed as co-founders of the company.īaltimore, Maryland-based Under Armour said it had also acquired Endomondo, a fitness-tracking app largely popular in Europe in January for $85 million. Endomondo is based in Copenhagen, Denmark, and claims to have one of the largest digital communities of fitness enthusiasts, with approximately 20 million registered users. Last summer MyFitnessPal announced it would include steps tracking as a core feature, overlapping further with the software provided by wearable trackers made by Fitbit or Jawbone.
"There’s never been something like this.” “We have the largest database that’s ever existed of what people eat,” Lee said in an interview with Forbes last year.
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